What is Dalbar's Website Redesign Planner? The accomplishment of launching a redesigned website can be short-lived if the site has not improved; if clients are upset that popular content or features have been removed; or if feedback insists that the previous version was superior.

With countless possibilities for development, planning for a website upgrade becomes first and foremost a task in prioritization. What are the must-haves for a website versus the niceto- haves? What features of the existing website should remain and what should be tossed?

The Website Redesign Planner prepares insurance and investment companies with the answers to these critical questions when embarking on a website redesign. This report is essential for any company contemplating a website redesign.

What Method is Used? Dalbar monitors hundreds of consumer and agent websites across the insurance and investment industries, recognizing those companies that strive to provide clients with robust online support. Using our vast knowledge of insurance and investment websites and drawing on our experience of evaluating the results of website redesigns over the past two decades, Dalbar will evaluate pre and post-redesign websites, during production or after release, and provide feedback on functionality, content, navigation, and usability to ensure the dream of launching a redesigned site does not become a nightmare.

What Does Dalbar's Website Redesign Planner Include? Each report is customized to one specific website and includes:

• Analysis of enhancements to determine if progress has been made
• Suggestions for improvements if issues arise
• Details on must-have features, leading features on industry sites, features to avoid, and best practices in the industry
• Details on features you should retain
• Preliminary score based on WebMonitor criteria to know where a redesigned site may land in the quarterly rankings

What is the Cost? Cost for the Website Redesign Planner is $7,500.