The Visitor Reaction Index (VRI) is a standard measure of response to financial services websites. The VRI enables financial institutions to:

• Monitor visitor reactions to their websites
• Compare results to benchmarks of peers and competitors' sites

The VRI will specifically address visitor reactions to the following:

• Success at meeting visitors' needs
• Opinion of the experience
• Likelihood of a return visit
• Intent to recommend to others
• Most valuable feature

For additional information please consult the product description: Visitor Reaction Index

To implement the VRI on your firm's websites, please follow the Linking Instructions