According to DALBAR’s 2019 Investor Insights survey, 48% of individuals make use of educational materials on their financial firms’ websites. Financial services firms benefit from improving the financial literacy of current and prospective clients. More informed consumers make for happier, more engaged customers who are less likely to overreact or act unnecessarily due to market or regulatory shifts. The power of financial literacy is important for protection of financial outcomes. More informed consumers make more informed decisions.
DALBAR took a look at Education Centers on Defined Contribution firms’ websites and ranked the results, both Overall and by category: Functionality, Content and Usability.
For more information about DALBAR's QAIB, please contact Cory Clark at 617.624.7156.