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    Welcome
    DALBAR, Inc. is the financial community’s leading independent expert for evaluating, auditing
    and rating business practices, customer performance, product quality and service.
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    Customer Experience Awards Season
    Financial Service firms are recognized for their commitment to a Superior Standard of Care to Customers
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    e-Delivery Onboarding Study
    The e-Delivery Onboarding Study looks at the digital experience of consenting to paperless delivery and includes
    data that will assist in identifying where a firm stands with respect to the digital e-Delivery experience.
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    Customer Experience Audit
    Deliver a Superior Standard of Care in the “Age of the Customer” through DALBAR’s CXA program.
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DALBAR at a Glance

DALBAR, Inc. is the financial community’s leading independent expert for evaluating, auditing and rating business practices, customer performance, product quality and service. Launched in 1976, DALBAR has earned the recognition for consistent and unbiased evaluations of Investment companies, registered investment advisers, insurance companies, broker/dealers, retirement plan providers and financial professionals.

DALBAR awards are recognized as marks of a superior standard of care in the financial community.

About Us


What's New

1/25 Three Firms Lead the Industry in Customer Service to Financial Professionals.
DALBAR's Financial Intermediary Service Award Winners Provide Knowledgeable Professional Support.

1/20 These Annuity Providers Put Customers First Despite Pandemic Challenges.
DALBAR's Annuity Service Award Winners Prove Excellence Can be Achieved in Hard Times

1/20 Standing Up for Investors: Lou Harvey Featured in Change Makers and Their Stories Podcast

1/19 Retirement Plan Enrollment Improves, but Support is Lacking via 401(k) Specialist

1/19 DALBAR's Online Enrollment Study Finds Firms Have Taken One Step Back and a Step Forward. Retirement Plan Providers Have Improved the Enrollment Experience, but Miss the Mark on the Level of Support Offered to Enrollees

1/11 Great ThinkAdvisor article focuses on a new report that shows, "Standard Asset Allocation Models Are Wrong: Dalbar"



Improve Client Service

Committed to raising the standards of excellence, our Customer Experience Audit(CXA) helps firms meet goals with superior industry knowledge:

  • web

  • mobile

  • contact center

  • communications

  • and more.

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Exercise Due Diligence

Protect yourself and your firm from possible litigation and receive guidance from a leading independent expert

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Get Recognized

DALBAR awards are recognized as marks of a superior standard of care in the financial community

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A Superior Standard of Care


Talk to us about how we can help you achieve your goals 

or customize an offering for your unique needs!

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News & Stories

Voya Receives DALBAR ESG Retirement Plan Certification

Voya Financial announced that it has become what it says is the first publicly-traded company to receive an Environmental, Social, and Governance (ESG) Retirement Plan Certification from DALBAR.

Voya received the certification, along with a five-star rating, for the 401k plans offered to its own employees. DALBAR’s ESG Plan Certification is an annual process to evaluate a plan's success in actively applying ESG principles to its retirement plan.

401(k) Specialist | 6/15/2021

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Is your 401(k) ESG? There's a certificate for that

A recently launched pilot program from financial services company auditor Dalbar examines 401(k) plans on their ESG merits.That program, ESG Certification for Retirement Plans, rates 401(k)s with up to five stars and tells plan sponsors what they can do to improve their plans on the basis of environmental, social and governance criteria.

That does not necessarily mean adding ESG-specific mutual funds, ETFs or collective trusts to the investment menu. Rather, Dalbar CEO Lou Harvey said, the most important considerations are how ESG-friendly a plan is in its overall design, administration and participant outcomes. For example, that includes whether plan committees go through reams of paper.

Investment News | 6/15/2021


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Voya Receives DALBAR ESG Certification

Voya Financial is the first publicly traded company to receive an Environmental, Social and Governance (ESG) Retirement Plan Certification from DALBAR.

DALBAR's ESG Plan Certification is an annual process to evaluate a plan’s success in actively applying ESG principles to its retirement plan. Voya received the certification, along with a five-star rating, for the 401(k) plans offered to its own employees, according to the June 10 announcement.

NAPA Net | 6/14/2021

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Variable Annuities: Winning By Not Surrendering

After all the analysis is done on rates, fees and performance, there is really one key metric that means more than the others - patience.

Great returns don't mean much if investors motivated by emotion or misplaced confidence in their market timing skills jump in and out of funds. When investors jump, those small gaps widen to large gulfs between what they accumulate and what they could have amassed for retirement.

Insurance News Net | 6/4/2020

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DALBAR, Inc. is focused on helping our clients to build a successful business in finance.

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DALBAR, Inc. is the nation's leading financial services market research firm and performs a variety of ratings and evaluations of practices and communications that are committed to raising the standards of excellence in the financial services and healthcare industries.

With offices in both the US and Canada, DALBAR develops standards and measurement systems that improve the quality of products, service and compliance for the retirement, mutual fund, broker/dealer, discount brokerage, life insurance, healthcare and banking industries.

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About DALBAR

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DALBAR, INC. HEADQUARTERS
2 Mount Royal Avenue, Suite 250
Marlborough, MA 01752
Phone: 617-723-6400
Fax: 617-624-7200
Email: info@dalbar.com


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