2024 marks the 30th annual DALBAR Quantitative Analysis of Investor Behavior (QAIB) report, the nation’s leading study on investor behavior since 1994. The recently released report looks at how investor behavior influences investment returns from 1985 through 2023 and explores the psychological and practical implications of a strong market year in 2023 after a very challenging year for investors in 2022. Despite strong market performance in 2023, investor behavior continues to hold back returns when compared with the market. The Average Equity Fund and Average Fixed Income Investor’s performance in comparison with market benchmarks is revealed and the report provides a framework to improve investor returns by managing behaviors that cause investors to act imprudently.