Competitor IQ, a division of DALBAR, helps financial institutions and retailers leverage exclusive competitor data and human analytics to improve performance, deliver actionable insights, and create seamless customer experiences across every touchpoint.
Banks and retailers today are drowning in data but starving for insight.
Competitors move faster, customer expectations shift daily, and regulations tighten by the quarter. Dashboards can show you what’s happening, but they rarely explain why.
That’s where Competitor IQ comes in. We combine data with human intelligence—real observations, real interactions, real context—to reveal how competitors actually perform in the field. The result: clarity you can act on, not just numbers to interpret.
Competitor IQ provides unmatched visibility into your competitors’ products, pricing, and service delivery—so you can respond strategically instead of reactively.
Our proprietary competitor shopping data empowers you to:
Whether you’re optimizing product pricing, evaluating customer service performance, or assessing sustainability efforts, Competitor IQ provides the clarity to act fast and decisively.
Get a clear, current view of competitor pricing and rate strategies to sharpen your market position.
Bridge the gap between what you know and what to do next.
Our reports go further than the data. We deliver forward-looking insights and recommendations that help you close gaps, anticipate shifts, and strengthen your advantage.
We move beyond dashboards. Every insight comes from real interactions and real market behavior so you see what’s actually happening, not what’s assumed.
Get exclusive access to competitor pricing, product, and service data paired with analysis that reveals the story behind the numbers.
Track competitor moves as they happen and understand how those shifts affect customer experience, loyalty, and profitability.
When companies stop paying attention to what’s really happening in their market, they don’t just lose ground, they lose perspective.
Data shows that ignoring competitive behavior can quietly erode up to 20% of market share in a single year, while 65% of customers leave brands that fail to deliver consistent experiences.
Competitor IQ closes that gap by translating field intelligence into clear, actionable insight, helping you protect what you’ve earned and uncover new ways to grow loyalty and profitability.
Monitor rates, fees, and customer service to maintain competitive positioning.
Track pricing, sustainability, and customer experience to stay ahead of shifting market trends.
Turn market complexity into competitive advantage.
DALBAR’s Competitor IQ delivers the intelligence your organization needs to out-perform, out-serve, and out-grow your competition.
