Honoring firms delivering consistent, superior performance

Recognition for Excellence

This award acknowledges financial institutions that have demonstrated sustained excellence across key areas of client engagement.

Recognition for Excellence​

Overview

The Recognition for Excellence award is given to firms that consistently perform at the top of their field across DALBAR‘s evaluations. Whether in customer service, digital experience, or communications, winners of this award represent the best of the best. This recognition underscores not just a moment of achievement but a pattern of excellence that defines a firm’s culture and operations.

Winning the Recognition for Excellence Award demonstrates that your firm has achieved the highest standards across DALBAR’s evaluations. This recognition affirms your consistent ability to perform at the top of your field—whether in customer service, digital experience, or communications—reflecting a culture defined by excellence.

Prestige & Differentiation

Being recognized for sustained excellence positions your firm as a clear leader among peers.

Stronger Brand Value

Independent recognition validates your ability to deliver consistently superior performance.

Cultural Reinforcement

Inspires teams by recognizing long-term dedication to quality across the organization.

Recipients

Year
Company

2018

Guardian
Seal of Excellence for Agent Interactions – Life Insurance Underwriting

2018

Guardian
Seal of Excellence for Agent Interactions – Disability Income New Business

2018

Guardian
Seal of Excellence for Agent Interactions – Disability Income Underwriting

2018

Guardian
Seal of Excellence for Agent Interactions – Life Insurance New Business

2017

Nationwide
Seal of Excellence in Telephone Support for New Retirement Plan Implementation & Conversions

2017

BNY Mellon
Seal of Excellence for Call Center Service - Awarded to BNY Mellon Asset Servicing for service to Legg Mason Shareholders

2017

BNY Mellon
Seal of Excellence for Call Center Service - Awarded to BNY Mellon Asset Servicing for service to Pacific Funds Shareholders

2017

Nationwide
Seal of Excellence in Email Correspondence with Retirement Plan Sponsors and Third Party Administrators

2017

Guardian
Seal of Excellence for Agent Interactions – Life Insurance New Business

2017

Guardian
Seal of Excellence for Agent Interactions – Life Insurance Underwriting
Awards home page

DALBAR Awards

Widely recognized as the  benchmark of excellence in financial services, DALBAR Awards honor firms that consistently deliver outstanding service, innovation, and client experience. Each award is earned through rigorous, independent evaluation against the highest industry standards—helping firms showcase their leadership, build trust, and inspire a relentless pursuit of excellence

Why DALBAR Awards Matter

Awards at a Glance​

Winning a DALBAR award goes beyond recognition—it represents the highest standard of excellence in financial services. Every award is grounded in independent, research-based evaluations, ensuring that only firms who truly meet or exceed industry benchmarks earn this distinction.

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By achieving a DALBAR award, firms demonstrate:

Credibility with Clients

Independent validation from DALBAR provides assurance to investors, plan sponsors, and stakeholders that your firm meets the highest standards of service and communication. This credibility strengthens client relationships by reinforcing transparency, accountability, and a demonstrated commitment to doing what is best for those you serve.

Competitive Differentiation

In an industry where many firms claim excellence, DALBAR recognition is the mark that proves it. Standing apart in a crowded marketplace, award-winning firms gain a clear edge when attracting new clients, retaining existing relationships, and positioning themselves as leaders in financial services.

Cultural Alignment

Recognition by DALBAR is not just an external accolade; it also reinforces your firm’s internal culture of excellence. Awards serve as a source of pride and motivation for employees at all levels, reminding teams that their daily work contributes to a standard of quality recognized across the industry.