Recognizing clarity and effectiveness in web-based client communications

Web Communications Seal

This award honors firms that excel at delivering clear, effective, and engaging communications on their websites.

This award honors firms that excel at delivering clear, effective, and engaging communications on their websites.

Overview

The Web Communications Seal is awarded to firms whose websites meet the highest standards of usability, clarity, and investor engagement. DALBAR evaluates design, content, and functionality from the perspective of end users, ensuring winners provide a digital experience that is both intuitive and impactful. Firms earning this seal are proven leaders in leveraging the web to communicate effectively with clients and stakeholders.

Winning the Web Communications Seal demonstrates that your firm has achieved the highest standards of usability, clarity, and digital engagement. This recognition affirms your ability to deliver an intuitive, impactful online experience that effectively connects with clients and stakeholders.

Authority in Digital Communication

Validates that your website delivers a best-in-class user experience.

Investor Reassurance

Signals to clients and stakeholders that online communications are effective, intuitive, and trustworthy.

Team Recognition

Honors the work of digital and communications teams who deliver clarity and engagement through the web.

Recipients

Year
Company

2018

TIAA
Mutual Fund Consumer Website

2018

TIAA
Mutual Fund Consumer Website

2018

Thrivent Financial
Mutual Fund Consumer Website

2018

Nationwide
Mutual Fund Consumer Website

2018

Nationwide
Life Insurance and Annuity Financial Professional Website

2018

Ohio National
Life Insurance and Annuity Financial Professional Website

2018

Thrivent Financial
Life Insurance and Annuity Financial Professional Website

2018

TIAA
Life Insurance and Annuity Consumer Website

2018

AIG Life & Retirement
Life Insurance and Annuity Financial Professional Website

2018

Lincoln Financial Group
Life Insurance and Annuity Financial Professional Website
Awards home page

DALBAR Awards

Widely recognized as the  benchmark of excellence in financial services, DALBAR Awards honor firms that consistently deliver outstanding service, innovation, and client experience. Each award is earned through rigorous, independent evaluation against the highest industry standards—helping firms showcase their leadership, build trust, and inspire a relentless pursuit of excellence

Why DALBAR Awards Matter

Awards at a Glance​

Winning a DALBAR award goes beyond recognition—it represents the highest standard of excellence in financial services. Every award is grounded in independent, research-based evaluations, ensuring that only firms who truly meet or exceed industry benchmarks earn this distinction.

SealCommunicationsWeb

By achieving a DALBAR award, firms demonstrate:

Credibility with Clients

Independent validation from DALBAR provides assurance to investors, plan sponsors, and stakeholders that your firm meets the highest standards of service and communication. This credibility strengthens client relationships by reinforcing transparency, accountability, and a demonstrated commitment to doing what is best for those you serve.

Competitive Differentiation

In an industry where many firms claim excellence, DALBAR recognition is the mark that proves it. Standing apart in a crowded marketplace, award-winning firms gain a clear edge when attracting new clients, retaining existing relationships, and positioning themselves as leaders in financial services.

Cultural Alignment

Recognition by DALBAR is not just an external accolade; it also reinforces your firm’s internal culture of excellence. Awards serve as a source of pride and motivation for employees at all levels, reminding teams that their daily work contributes to a standard of quality recognized across the industry.