Always Having Cash When You Need It
What is Prudent Asset Allocation? Prudent Asset Allocation (“PAA”) is an overarching investment strategy that separates investors assets into two…
Prudent Asset Allocation Case Study
What is Prudent Asset Allocation? Prudent Asset Allocation (“PAA”) is an overarching investment strategy that separates investors assets into two…
Adviser Marketing: Standing Behind Endorsements
What Does the Adviser Marketing Rule Cover? The SEC recently published new rules on adviser marketing that became effective in May of 2021. The new…
Adviser Marketing: A New Day for Testimonials
Financial Adviser Marketing Breaks out of the Stone Age The arena of adviser marketing has historically been approached conservatively, and with good…
Adviser Marketing: What’s an Advertisement?
The SECs New Adviser Marketing Rule The SEC published new rules on adviser marketing that became effective in May of 2021. The new rule brings…
A Best Interest Approach to Asset Allocation
Asset allocation has been practiced in an arbitrary way since the dawn of the Modern Era[1]. While thought to be beneficial, great improvements to…
Are You Sure You are Acting in Your Client’s Best Interest?
Financial Professionals have a difficult task of complying with regulatory requirements while also doing their best to act in their client’s best…
Proposed ESG Regulations Pave the Way for ESG Investing in ERISA Plans
The DoL’s proposed rule, “Prudence and Loyalty in Selecting Plan Investments and Exercising Shareholder Rights” (“ESG Proposal”) released on October…
How Advisors Prevent Investor Panic Selling
It seems fitting, if not ironic, that in the year 2020 hindsight emerged as an important theme. The COVID-19 pandemic had taken the world by storm…
The 3 Fundamental Questions of Retirement Planning
“If you fail to plan, you’re planning to fail.” These words, from the immortal Founding Father Benjamin Franklin, have been recited countless times over centuries to inspire a thoughtful approach to our most important endeavors. Apparently, Ben Franklin, who knew a thing or two, felt that flying by the seat of your pants was unlikely […]