Not all auto insurance websites are created equal and the gap between the best and the rest is wider than you might expect.
We evaluated 10 leading auto insurance websites across functionality, usability, and behavior centricity to produce the most comprehensive ranking of auto insurance web experiences available. From the login page to claims filing, every aspect of the policyholder experience was put to the test.
Included in the report:
- Final scores and Dalbar Designations for all 10 firms evaluated, including a breakdown across functionality, usability, and behavior centricity
- Five key trends reshaping the auto insurance web experience, from rising security standards and expanding self-service capabilities to the growing gap in personalization
- Best-in-class examples highlighting standout execution across security, account management, support, and personalization
- Three-year feature prevalence data across 60+ attributes, showing where the industry is improving, stalling, and falling behind
- A clear picture of where the biggest opportunities for differentiation remain — particularly in personalization, where most firms have barely moved the needle
Whether you’re benchmarking your own digital experience or looking for evidence to drive investment, this report gives you the data to make the case.
Price: $8,500
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